For my final week at the International Dairy Foods Association (IDFA) I helped market an Ice Cream Recipe Contest. IDFA collaborated with the Animal Agriculture Alliance to challenge ice cream consumers to create an original ice cream recipe. The winner with the best recipe has a chance to win a $250 Visa gift card. Click here to read the rules for the contest that ends on August 18, 2013. I created tweets and posts on Facebook to raise awareness about the contest as well as continue to raise awareness about National Ice Cream Month. Some of the posts are shown below.
Have you created an original ice cream recipe? Enter to win a $250 Visa gift card for our Ice Cream Recipe Contest http://t.co/gxeEvzXlDO
I also analyzed IDFA's Instagram since launching the social media platform in June.
Finally, before I left my internship, I created a new Facebook Timeline banner for the IDFA Facebook page. I used PicMonkey to create the photographs below.